New video games often launch at $60–$70, which can make staying up to date with the latest titles expensive. Luckily, gamers in the U.S. have multiple ways to enjoy new releases without paying full price. From subscriptions to rewards strategies, here’s how to play the biggest games in 2025 for less.
Use subscription services for day-one access
Xbox Game Pass is one of the best ways to play new releases without the upfront cost. Many Xbox exclusives and even third-party titles are available on day one. Similarly, PlayStation Plus Premium and Extra tiers often include recent releases just months after launch, offering a steady flow of high-quality games for a flat monthly fee.
Shop smart with gift cards
Paying for new games using discounted or cashback-enabled gift cards can shave money off every purchase. For example, buying a PlayStation Store or Xbox gift card through cashback apps like Fluz, Rakuten, or Ibotta reduces your effective cost. This is one of the easiest ways to cut down on launch-day expenses.
Look for preorder discounts and bonuses
While not always the cheapest, some digital stores like Green Man Gaming and Humble Bundle offer early preorder discounts or bundled perks like DLC. These deals can make day-one purchases more worthwhile.
Take advantage of free trials and promos
Occasionally, services like Epic Games Store and Steam run limited-time promotions where big games are free to play for a weekend. This won’t replace owning the game, but it’s a great way to try before you buy—or even finish shorter titles during the free window.
Rotate subscriptions around release windows
If you know a big game is coming to Game Pass or PS Plus, it makes sense to subscribe for just that month instead of keeping the service year-round. This way, you can experience major releases without committing to ongoing costs.
Playing new games doesn’t have to mean draining your wallet. By mixing subscriptions, discounted gift cards, and strategic timing, you can enjoy the best 2025 releases without paying full retail price.
